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Rita Automotive Pvt. Ltd., established in December 2024, is a rising name in Nepal’s automotive manufacturing with a modern facility in Devdaha, Rupandehi, and a corporate office in Kathmandu. Founded by seven family members with over 32 years of industry experience, the company is led by Chairman Navaraj Bhusal, who manages production, while his son Mohan Bhusal oversees marketing and dealer expansion. With a team of 20 professionals, Rita Automotive is committed to delivering high-quality products and transforming Nepal’s automotive sector.
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To become Nepal’s most trusted and innovative automotive lubricant manufacturer, delivering high-quality products that empower mobility across every corner of the country.
With the grace of God and the strength of our unwavering commitment to quality, Rita Automotive Pvt. Ltd. has been blessed with an expanding network of top-tier distributors and dealers across Nepal. While we are a new company in terms of registration, our legacy of over 32 years of experience drives our growth and market strategy.
Our mission is to provide reliable, affordable automotive solutions in Nepal, backed by 32 years of expertise, strong dealer networks, and a commitment to innovation and integrity.
To provide reliable, durable, and affordable automotive solutions for Nepalese consumers.
Establish a nationwide network of trusted dealers and service providers.
To innovate and improve sustainably through cutting-edge technologies.
Build lasting stakeholder relationships through integrity, quality, and customer satisfaction.
At Rita Automotive Pvt. Ltd., we take pride in being ISO 14001:2015 certified, a recognition of our strong commitment to environmental stewardship and sustainable business practices. This achievement underscores our continuous efforts to reduce environmental impact while upholding the highest standards of efficiency, safety, and responsibility in our operations.
With the grace of God and the strength of our unwavering commitment to quality, Rita Automotive Pvt. Ltd. has been blessed with an expanding network of top-tier distributors and dealers across Nepal. While we are a new company in terms of registration, our legacy of over 32 years of experience drives our growth and market strategy.
Focused on the Automotive Segment
As a lubricant manufacturing company specializing in automotive-grade lubricants, our market presence is built around three primary vehicle working segments:
This segmented approach allows us to meet the diverse lubricant needs of Nepal’s transportation and machinery ecosystem, from motorcycles in urban centers to tractors in remote hilly regions. Our marketing journey started in the Western region of Nepal, achieving significant success in Dhangadi by establishing a strong presence across all key market segments. From this strategic base, we have expanded into 10 hilly districts and numerous municipalities throughout the Far-Western Development Region. Along the way, we have built a robust network of dealers and partners who actively engage with the market, helping us grow a trusted brand reputation founded on excellent product performance and quality service.
RAPL has become known through its close association with dealers nationwide, supported by regular networking and relationship-building efforts.
The bold color combination of Black, White, and Red in RAPL’s logo, packaging, and promotional materials has created a distinct and memorable image in the market.
RAPL is more than just a product; it reflects the foundational values and ambitions of the company.
Following the success of RAPL, we have also initiated production and packaging under other registered brands such as CARRYON and LOTUS, which are being rolled out with modern designs and quality packaging to meet diverse customer preferences.
We are actively working to introduce all our registered brands into the market in a phased manner. Each brand will carry its own unique identity, backed by high product quality and a strong marketing strategy, ensuring Rita Automotive’s place as a trusted name in the lubricant industry across Nepal.
Our marketing strategy is structured, region-wise, with a goal of covering all 77 districts of Nepal by forming long-term partnerships with capable and dedicated distribution agents.
To deliver premium automotive lubricants with confidence, care, and consistency — helping our customers drive safer and smarter.
